Simcoe Fall Fair 2010
The other day when I went into the neighbourhood grocery store I generally frequent, (Sobey's in this instance) it was immediately evident that I didn't know where the heck anything was!! They're undergoing a re-vamp and all the aisles have been shuffled about. I try not to do my major grocery shopping there anyways, saving that for the Wholesale Club or Walmart, but it's close to home and I know where everything is - making it a great place to dash in for something.... not anymore, or at least not until I figure out where they've hid everything!
There's of course a psychology to the way grocery stores are laid out. It's no accident that the pet food is now located directly across the aisle from the soda pop - but for the life of me, I don't know why! I worked with someone once who'd owned numerous businesses and I remember him telling me studies have shown most shopper's will tend to turn right upon entering a place of business and that most stores therefore set themselves up accordingly. I did a bit of research over the past few days - and it's actually an intriguing subject. Here's one fascinating look at some of the psychology behind the design.
Is there a psychology behind the way you shop?